Circana announced a new multi-year agreement with Sally Beauty Holdings (SBH) to implement a collaborative supply chain solution. 

This strategic partnership will empower Sally Beauty and Beauty Systems Group (BSG) with an advanced technology platform designed to enhance business planning capabilities and optimize performance.

Bryan DeYoung, Senior Vice President of Merchandising Operations and Business Services at SBH, said,

“Our collaborative program with Circana will drive top- and bottom-line growth by unlocking opportunities to improve the efficiency of our supply chain and product availability across both our Sally Beauty and BSG businesses. This platform provides us with the tools to integrate our supply chain data seamlessly, creating transparency and stronger alignment with our Sally Beauty and BSG supplier communities.”

Through the agreement, SBH’s suppliers will gain access to actionable insights to drive incremental sales and optimize day-to-day inventory flow, as well as improve promotion planning. 

The collaboration program includes a comprehensive supply chain insights platform that will provide daily updates to critical operational data, equipping suppliers with the best tools for planning and execution. 

Brad Shelton, President of Retail and Manufacturer Collaboration at Circana, commented,

“We are excited to partner with Sally Beauty Holdings to bring this collaborative supply chain solution to life. This agreement represents a significant step forward in leveraging data to create mutual value. By empowering suppliers with the right insights, we are helping to ensure that Sally Beauty Holdings continues to deliver exceptional service and availability to its customers.”

These insights are designed to drive improved service levels, inventory management, and on-shelf availability across SBH’s network. 

The solution is built to facilitate better business programs by providing the visibility needed to drive both top-line and bottom-line growth.